Smart Beauty | Hollywood Red Permanent Hair Dye |Professional Salon Quality Hair Colour | with Smart Plex Anti-Breakage Technology. PPD FREE. Vegan Hair Dye. Not Tested on Animals
Smart Beauty | Hollywood Red Permanent Hair Dye |Professional Salon Quality Hair Colour | with Smart Plex Anti-Breakage Technology. PPD FREE. Vegan Hair Dye. Not Tested on Animals
Smart Beauty | Hollywood Red Permanent Hair Dye |Professional Salon Quality Hair Colour | with Smart Plex Anti-Breakage Technology. PPD FREE. Vegan Hair Dye. Not Tested on Animals
Smart Beauty | Hollywood Red Permanent Hair Dye |Professional Salon Quality Hair Colour | with Smart Plex Anti-Breakage Technology. PPD FREE. Vegan Hair Dye. Not Tested on Animals
Smart Beauty | Hollywood Red Permanent Hair Dye |Professional Salon Quality Hair Colour | with Smart Plex Anti-Breakage Technology. PPD FREE. Vegan Hair Dye. Not Tested on Animals
Smart Beauty | Hollywood Red Permanent Hair Dye |Professional Salon Quality Hair Colour | with Smart Plex Anti-Breakage Technology. PPD FREE. Vegan Hair Dye. Not Tested on Animals
Smart Beauty | Hollywood Red Permanent Hair Dye |Professional Salon Quality Hair Colour | with Smart Plex Anti-Breakage Technology. PPD FREE. Vegan Hair Dye. Not Tested on Animals
Smart Beauty | Hollywood Red Permanent Hair Dye |Professional Salon Quality Hair Colour | with Smart Plex Anti-Breakage Technology. PPD FREE. Vegan Hair Dye. Not Tested on Animals
Salon Essentials

Smart Beauty | Hollywood Red Permanent Hair Dye |Professional Salon Quality Hair Colour | with Smart Plex Anti-Breakage Technology. PPD FREE. Vegan Hair Dye. Not Tested on Animals

Regular price $24.43 $0.00 Unit price per
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  • Fancy a change in style? Transform your hair colour with this fashionable Hollywood Red permanent hair dye. Smart Beauty hair colouring kits use the latest salon quality hair colouring technology and make it accessible and affordable for home use.
  • What is Smart Plex? You may have seen ‘plex’ in professional salons. Described as ‘the single most important development in hair colour’ plex is unlike other conditioners and treatments which only add ingredients. Plex actually nourishes and rebuilds the micro-bond fibre structure of your hair making it healthier and stronger.
  • Choose with confidence. All our Smart Beauty hair colour products, formulations and ingredients are sourced to meet the latest EU/UK Cosmetic Directives’ rules and regulations.
  • This kit contains 50ml of Smart Beauty permanent hair colour with added Smart plex, a 75ml bottle of Smart Colour cream, a pair of protective gloves and an illustrated step by step instruction leaflet. To use, simple read and following the safety instructions, mix the colour thoroughly with the cream, apply evenly, wait 30 minutes, rinse and style as desired. You do not need to use conditioner. If your hair is thick or long, two pack may be required.
  • With 100% grey coverage we place great emphasis in achieving intense colour results - as you would expect from a professional salon - yet they are easy and safe to use. – buy now whilst on special offer
  • PPD FREE.
  • Vegan hair dye. Not tested on animals

Product Description


Smart Beauty Permanent Hollywood Red Hair Dye with added plex anti-breakage technology

Top tips on making your colour last longer
  • After colouring, wait for a full 72 hrs before shampooing
  • Use sulfate-free shampoo and conditioner
  • Turn down water temperature when shampooing

Smart Beauty Permanent Hollywood Red Hair Dye

With added plex anti-breakage technology

Smart Plex, described as ‘the single most important development in hair color'. Plex actually nourishes and rebuilds the micro-bond fibre structure of the hair making it good condition and stronger.

Protects your hair against damage & breakage

Rebuilds your hairs natural structure

Restores your hairs strength, suppleness & volume

  • 100% vegan, cruelty-free formulation
  • Perfect for: Achieving permanent vibrant on-trend colour
  • Free from: PPD, Mineral oils, Parabens, PEG
  • If your hair is thick or long, two packs may be required.
  • Blends/Cover grey

How to colour your hair with Smart Beauty Hollywood Red Hair Dye

Pack contents

1 x Tube of colour cream

1 x Bottle of developer cream

1 x Pair of protective gloves

1 x Instruction leaflet

Getting Started

• Start with dry, unwashed hair

• Cover your clothing with old towel/cape

• Wear protective gloves provided

• Keep your clock nearby to check development time

How to mix the hair dye

• Unscrew the cap of the developer cream bottle

• Unscrew the cap of the tube of colour cream and pierce the tube with the reverse of the cap

• Squeeze the entire contents of the tube into the developer cream bottle, carefully

• Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency

• Remove the tip of the application nozzle and immediately start the application

How to apply the hair dye

• Start applying the mix at the roots. Use the application nozzle tip to work through hair to separate the hair section by section.

• Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 30 minutes

Enjoy your Hollywood Red hair colour

• Wearing gloves, work hair into a lather

• Rinse thoroughly with warm water, until water runs clear

• Wash with colour safe shampoo

• Towel dry, and style as desired

• Smart Colour+plex already contain conditioning treatment, so you do not need to use additional conditioner

• For colour longevity, we recommend using a colour protect serum


We take responsibility for our impact on society and the planet.

Colour results

The above swatches is for guidance only. Please complete a hair strand test before full application.

The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and thickness of hair. The colour will fade with routine shampooing.

  • IMPORTANT: Follow the safety instructions. An allergy alert test must be done 48 hours before use.

Guidance for colour intensity

Always read the full instructions inside the pack

Colour Development time; IMPORTANT: The development time starts from when you mix the product. Work quickly and apply evenly to the hair as per instructions. If you leave the product on your hair for longer than the development time, the colour will be diluted and you risk damaging your hair.

  • If your hair is thick or long, two packs may be required.
  • 100% vegan, cruelty-free formulation
  • PPD Free

Smart Beauty Creative Hair Colouring...Made Easy

Our mission is to be cruelty-free, vegan and source locally. We develop the best formulations which are easy and safe to use. Our products are made in the EU and UK

We’ve been making hair colour for over 15 years, and we’re exceptionally proud of them. We try to do business the right way; we take responsibility for our impact on society and the planet.


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